An introduction to the fashion columnist at Connect | Visual arts | Savannah News, Events, Restaurants, Music
I, Danietté A.Thomas, am the Founder, Principal Designer, Stylist and Creative Director of DANIETTÉ, a company that works to enhance the image, brand and value of professionals across the United States. It was the first time I went to school without the composite fabric of a school uniform. I was never able to find the clothes I imagined buying once I started shopping for school clothes. So I started to draw. After I finished my schoolwork, I was happier with printer paper and a sharp # 2 pencil. Sketching was just a way to keep track of my ideas, but one day my teacher asked me if I intended to make my drawings. I laughed and claimed that such a thing was impossible. I was amazed to learn from this same teacher that I could get fabric and a sewing machine from a local fabric store and learn how patterns were created for the different shapes needed for clothes. I knew I wanted to be a fashion designer at the end of this school day. When I was 12, I researched Savannah College of Art and Design. For years I was self-taught, but then I paid a SCAD master’s student to teach me in high school. My experience at SCAD has been one of the best of my life so far. I was selected from among my senior classmates to showcase my senior collection at the annual SCAD fashion show. Yet my collection was recognized at the private after-party by Andre Leon Talley as the best in the show. In the fall of 2015 I received an order for my first custom sewing piece and immediately filled out the necessary paperwork to start my own business and have been creating sewing ever since. My accomplishments include two seasons at New York Fashion Week and the opportunity to showcase my designs at the Oscars in 2020. Most recently, I was inspired to create new content for marketing at the start of the COVID-19 pandemic. . Instead of systematically sharing photos and sketches of my wedding and prom clothes from previous seasons, I did a #quarantine photoshoot with designer masks to complement my designs. I had one reaction online that was unlike any other for my business. I celebrated five years in business in September 2020. A tenacious survivor of a pandemic and its aftermath, I am now full time in my business instead of balancing my passion with a 9 to 5 job. Fall 2020 I’m working on my tailoring brand while providing styling and creative director services for a sizable roster of small businesses across the country.